Cookie Policy

‍Effective Date: 10/01/24
‍
At Richard SEO (“we,” “our,” or “us”), we use cookies and similar tracking technologies on our website, www.richard-seo.com (“Site”), to enhance your browsing experience, analyze traffic, and deliver relevant ads. This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences.
‍
By continuing to use our Site, you agree to the use of cookies as described in this policy.
‍
1. What are Cookies?
‍
Cookies are small text files that are stored on your device (computer, smartphone, tablet) when you visit a website. They help websites function properly, improve the user experience, and collect usage data.
‍
Cookies can be classified as:
‍
- Session Cookies: Temporary cookies that are deleted when you close your browser.
- Persistent Cookies: Cookies that remain on your device until they expire or you delete them.
‍
Cookies can also be categorized by their purpose:
‍
- Necessary Cookies: Required for the basic functioning of the website (e.g., security, login).
- Preference Cookies: Store your settings and preferences (e.g., language, region).
- Analytics Cookies: Collect data on how visitors use the site to improve functionality (e.g., via Google Analytics).
- Marketing Cookies: Track your activity across websites to serve you relevant ads (e.g., via Facebook Pixel and Google Ads).
‍
2. Cookies We Use
‍
We use both first-party cookies (set by us) and third-party cookies (set by external providers) on our Site. The types of cookies we use include:
‍
A. Necessary Cookies

These cookies are essential for the operation of our Site. They enable basic features such as page navigation and secure access to certain areas of the site. Without these cookies, the website may not function correctly.
‍
- Example: Session cookies to manage login and user authentication.
‍
B. Analytics Cookies
‍
We use Google Analytics to collect information about how visitors use our Site. This includes the number of visitors, how visitors found our Site, the pages they visited, and how long they stayed on our Site. This helps us improve our website’s performance and understand user behavior.

Google Analytics cookies:
‍
- _ga: Used to distinguish users, expires after 2 years.
- _gid: Used to distinguish users, expires after 24 hours.
- _gat: Used to throttle request rates, expires after 1 minute.
‍
Google Analytics does not collect any personally identifiable information (PII). For more information, please refer to Google’s Privacy Policy and Google’s Cookie Usage.
‍
C. Marketing and Advertising Cookies
‍
We use marketing cookies to track user behavior across websites and deliver targeted ads. These cookies allow us and third parties, like Google Ads and Facebook, to serve personalized advertisements to you based on your interests and behavior.
‍
Google Ads

We use Google Ads cookies to track the effectiveness of our advertising campaigns and display relevant ads to you across the Google network. These cookies track interactions with ads and websites, helping us optimize future campaigns.
‍
Google Ads cookies:
‍
- _gcl_au: Used by Google AdSense for experimenting with ad efficiency, expires after 3 months.
- IDE: Used by Google DoubleClick to register and report user actions after viewing or clicking an ad, expires after 1 year.
‍
For more information about how Google uses cookies for advertising, visit Google’s Advertising Policy.
‍
Facebook Pixel

We use Facebook Pixel to track user behavior on our Site, such as which pages you visit, and to serve you relevant ads on Facebook. The Pixel collects data that helps us optimize ad campaigns, measure conversions, and retarget visitors with relevant Facebook ads.
- Facebook Pixel cookies:
- _fbp: Used by Facebook to deliver a series of advertisement products, such as real-time bidding from third-party advertisers, expires after 3 months.

For more information on Facebook’s use of cookies, please refer to Facebook’s Data Policy.
‍
3. Managing Your Cookie Preferences

You have the right to accept or reject cookies. You can manage your cookie preferences in the following ways:

A. Cookie Consent Banner

When you visit our Site, you will see a cookie consent banner that allows you to accept or reject cookies or customize your preferences. You can:
‍
- Accept all cookies: Allow all types of cookies.
- Reject non-essential cookies: Only allow necessary cookies.
- Customize preferences: Choose which types of cookies to accept or block.
‍
B. Browser Settings
‍
You can manage cookies through your browser settings. Most browsers allow you to:
‍
- View and delete cookies.
- Block third-party cookies or all cookies.
- Set cookie preferences for specific websites.
‍
For more information on how to manage cookies in popular browsers, follow these links:
‍
- Google Chrome
- Mozilla Firefox
- ‍Microsoft Edge
- ‍Safari
‍
Please note that if you disable cookies, certain features of our Site may not function properly.
‍
C. Opt-Out of Google Analytics
‍
If you wish to prevent Google Analytics from using your data, you can install the Google Analytics Opt-out Browser Add-on.
‍
D. Opt-Out of Facebook Ads
‍
If you wish to stop seeing personalized ads on Facebook, you can manage your ad preferences here.
‍
4. California Residents’ Rights (CCPA)
‍
If you are a resident of California, the California Consumer Privacy Act (CCPA) grants you certain rights regarding your personal data, including:
‍
- Right to Know: You may request details about the categories and specific personal information we collect about you, including the sources, the purposes for collection, and with whom it is shared.
- Right to Deletion: You may request the deletion of your personal information, subject to certain legal exceptions.
- Right to Opt-Out of the Sale of Personal Information: While we do not sell your personal data, if our practices change in the future, you will have the right to opt-out.
‍
For more details on how we handle your data, please refer to our Privacy Policy or contact us at richard@richard-seo.com.
‍
5. Changes to This Cookie Policy
‍
We may update this Cookie Policy from time to time to reflect changes in technology, laws, or our business operations. We encourage you to review this page periodically to stay informed about how we use cookies.
‍
6. Contact Us
‍
If you have any questions about this Cookie Policy or how we use cookies, please contact us at:
‍
- Email: richard@richard-seo.com
- Mailing Address: Gorssillenberg 103, 84571 Reischach, Germany
‍